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Media Development Programme Empowers Lima’s Next Generation of Reporters

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World Athletics’ Media Development Programme Shapes Future Reporters

Introduction: Championing Journalism in Athletics

World Athletics has highlighted the crucial role journalists play in sports coverage. At the World Athletics U20 Championships Lima 24, twelve emerging reporters embarked on the Media Development Programme (MDP). This initiative, in partnership with the International Sports Press Association (AIPS), aimed to cultivate young journalists with a focus on athletics.

Transformative Training for Young Reporters

The MDP provided an enriching blend of theoretical and practical training. Over the course of the programme, reporters from Argentina, Bolivia, Chile, Colombia, Ecuador, Panama, Peru, Uruguay, and Venezuela gathered at the Estadio Atlético la Videna, the site of the World U20 Championships. The sessions included presentations, discussions, and hands-on experiences, all while offering a privileged view of the track.

Mentorship and Expertise

Veteran journalist Martin Mazur, known for his extensive work with publications such as El Gráfico and FourFourTwo, led the programme. As the director of the AIPS Sport Media Awards, Mazur brought invaluable experience to the training.

Alondra Naupari, a reporter from Peru, reflected on her learning: “Focusing on details, capturing a good story, and honing observation skills were key takeaways from Martin’s sessions.” The programme simulated a real newsroom environment, covering everything from story pitching to the significance of accuracy and reputation in journalism.

Mazur emphasized the programme’s modular approach: “Some journalists were more experienced or specialized in specific areas. We started from scratch, which helped them grow both individually and as a group.”

In-Depth Knowledge of Athletics

Understanding the rules of athletics was crucial for effective reporting. Luca Verrascina, Senior Competition Manager at World Athletics, provided insights during a tour of the athletics track. Manuela Santos from Ecuador praised the interactive nature of the experience, which clarified complex aspects of the sport.

Behind the Scenes of Major Events

The young reporters learned about the logistics of organizing major athletics events, such as the Diamond League and World Championships, from Zacharias Vailakis, Head of Media Operations at World Athletics. Lucas Nazrala from Bolivia noted the immense scale of these events and the multifaceted nature of athletics.

Mastering Flash Quotes and Interviews

A significant portion of the programme was dedicated to preparing for flash quotes, a vital aspect of sports reporting. Press Delegate Antonio Carvalho guided the participants on how to gather key information and conduct effective interviews. Vanessa Galvan from Venezuela appreciated the focus on respecting athletes and understanding their preferences during interviews.

The Role of Digital and Social Media

Laura Arcoleo, Social Media Manager at World Athletics, highlighted the impact of digital platforms on sports communication. Itzel Luna from Panama found the session particularly enlightening, noting how social media influences athlete growth and federation evolution. Michelle Sammet and Jessica Whittington from the World Athletics Communications team also provided insights into the importance of digital communication and resource optimization.

Emotional Insights and Broadcasting

The programme also included discussions on the emotional aspects of sports journalism, such as meeting members of the Athlete Refugee Team. Vanessa Galvan and Rodrigo D’Angelo shared their reflections on how sports offer hope to individuals facing extreme challenges.

Broadcasting was another key topic, with Joris Wauman explaining the technical aspects behind televising events. Rodrigo D’Angelo from Argentina was impressed by the complexity of broadcasting operations.

Celebrating Achievements

The programme culminated in a ceremony where participants received certificates from Helio Marinho Gesta de Melo, president of Atletismo Sudamericano. The intensive training, which ran from 9 am to 9 pm daily, marked a significant milestone in their journalism careers. Sebastian Lasquera from Argentina expressed gratitude for the opportunity, emphasizing the growth of athletics in South America.

Looking Ahead

Martin Mazur concluded the programme with a reflection on the journey: “We focused on the eagerness to tell stories rather than prior knowledge of athletics. By the end of the programme, participants gained not only enhanced knowledge but also stronger storytelling skills.”

The experience ended with a group photo on the track, symbolizing the hard work and dedication of the young reporters.

AIPS’s Commitment to Future Journalists

AIPS President Gianni Merlo praised the Media Development Programme: “Since 2011, our Young Reporters Programme has aimed to nurture the next generation of journalists. Our collaboration with World Athletics exemplifies the power of AIPS and its network, providing a unique learning experience for emerging journalists passionate about athletics.”